SOCIAL MEDIA FOR CREATIVE STUDIOS
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SOCIAL MEDIA FOR CREATIVE STUDIOS /
Rebecca Whitney
Social Media Manager & Brand Visibility Partner for Creative Studios
@PRODUCTION COMPANY @POST HOUSE @BOUTIQUE AGENCY @DESIGN STUDIO
► I help you take your social presence where it needs to go / NEXT
► I do Social Media Management, Content Creation, Content Strategy, Culture/Trends, & Messaging
► I work closely with Leadership and Talent to generate a stylish and business-savvy online presence
r@whitneynext.com Los Angeles
SELECT PROJECTS
GOOD BEHAVIOR PRODUCTION COMPANY
SOCIAL MEDIA MANAGER
Launched and developed Good Behavior’s Instagram and LinkedIn presence, growing its Comedy Shop Instagram audience to 8K+ followers. Ongoing editorial strategy and execution, including platform-specific formatting of creative work, talent announcements, industry credits and tagging, community management, and PR amplification, working directly with executive leadership.
UNION EDITORIAL POST PRODUCTION COMPANY
SOCIAL MEDIA MANAGER
Ongoing editorial strategy and execution for Union Editorial, a house of craft and storytelling working across advertising and entertainment, with offices in Los Angeles, New York, and London. Including platform-specific formatting of creative work, talent announcements, industry credits and tagging, film festival promotion, community management, and PR amplification, working directly with executive leadership.
WILD GIFT PRODUCTION COMPANY
SOCIAL MEDIA MANAGER
Founded by David Mitchell, Wild Gift represents a roster of wildly gifted cinematic storytellers, with work spanning arthouse filmmaking to global advertising campaigns. Established the creative direction for Wild Gift’s social presence, including editorial strategy, platform-specific presentation of creative work, talent promotion, and PR amplification.
HEY WONDERFUL PRODUCTION COMPANY
SOCIAL MEDIA MANAGER
An LGBTQ-certified production company with a wonderfully eclectic roster, from rising Gen Z talent to award-winning film and television directors, creating work across branded entertainment. Ongoing editorial strategy and execution, working directly with the Founder and Managing Director.
KORDIAL MEDIA PINTEREST AGENCY
Creative strategy and direction for paid digital campaigns across luxury fashion and home décor, specializing in Pinterest advertising. Developed and optimized static and video creative, informed by audience targeting, analytics, and return on ad spend (ROAS). Partnered directly with the Founder.
To see our new Pinterest for Design Studios page, click Pinterest in the navigation above.
Creative campaign concepting and visual research for eight EVEREVE retail campaigns, developing photography and video references across catalogs, social media, in-store, out-of-home, and video. On-set social photography capturing behind-the-scenes content for brand and agency channels. Partnered directly with the Founder and Creative Director.
AD & Co. DIGITAL CONTENT MARION PARKE LUXURY COMFORT SHOES
Conducted a visual competitive landscape audit exploring the intersection of comfort and luxury, identifying opportunities for creative direction, consumer insights, and social media content territories. On-set social photography and videography capturing behind-the-scenes content for brand and agency channels. Partnered directly with the Founder and Creative Director.
J.CREW EMERGING BRANDS BRAND LAUNCH CAMPAIGN NEVEREVEN CONSIDERED PIECES FOR MODERN INDIVIDUALS
Led visual research for J.Crew’s Emerging Brands creative team, exploring fashion influencers, attitudes, posing, styling, locations, and mood to inform campaign concepts. Developed day-in-the-life visual research to establish lifestyle contexts and narratives for the digital launch of NEVEREVEN. Partnered directly with the VP and Executive Creative Director of Emerging Brands.
J.CREW HOME BRAND & DESIGN
Led visual research, including J.Crew’s in-house archives, for the Emerging Brands creative and product design teams to help define the brand DNA for the J.Crew Home Collection. Explored East Coast aesthetics and lifestyles that inform and embody the J.Crew world. Partnered directly with the VP and Executive Creative Director of Emerging Brands.
CREATIVE EXCHANGE AGENCY DIRECTOR’S TREATMENT DAVID LACHAPELLE DIESEL MAKE LOVE NOT WALLS FASHION FILM
Led visual research exploring themes of protest and play for David LaChapelle’s Diesel Make Love Not Walls campaign. Designed the creative presentation that helped win the project. Partnered directly with the Executive Producer and Director.
Winner! Bronze Cannes Lion
Conducted a cultural landscape audit exploring how brands engage with women’s rights and identified influential female icons to inform strategic positioning and messaging for the inaugural Barbie Role Models campaign celebrating International Women’s Day. Partnered directly with the Insights Lead and Director of Content.
MEDIA ARTS LAB APPLE “made in california” GLOBAL BRAND CAMPAIGN
Led global photo research exploring Apple products in everyday environments to inform 360-degree creative direction. Partnered directly with the VP of Art Production.